The Story behind Roberto Santiago Manaira Shopping Mall

You can’t visit Joao Pessoa, the capital and largest city in the Brazilian state of Paraiba, without becoming aware of the Manaira Shopping Mall. Even in a city with a bustling population of more than 800,000, the massive shopping and entertainment destination is a major standout. Roberto Santiago, the generous and successful entrepreneur behind the mall, continually strives to improve upon his greatest achievement. Indeed, the food court of the mall, which was already massive to begin with, has been expanded and improved many times, including in 2008, 2012 and 2014.

People who visit Roberto Santiago Manaira Shopping Mall generally give little thought to how the mall was developed in the first place. Little do they know that the man behind it was just 30 years old when it opened its doors in 1989. Just two years prior to that, Roberto Santiago had taken money that he’d earned through savvy real estate dealings to purchase a large plot of land in downtown Joao Pessoa. He had already put together a detailed business plan for the proposed mall, and ground broke on the project that same year. After two years of construction and getting everything just right, the mall opened its doors in 1989. Visit mundodomarketing.com to read more.

Roberto Santiago was born in Paraiba on July 16, 1958. Early on in his life, it was evident that he had a knack for writing. In fact, he first started out as a writer, and he has created many successful and popular blogs through the years. However, Santiago wasn’t content with just writing. An ambitious fellow, he earned his undergraduate degree from Pio X Marist College. Shortly thereafter, he attended University Center of Joao Pessoa, or UNIPE, where he earned a degree in business administration. With the credentials and knowledge that he needed, Santiago took a job at Cafe Santa Rosa.

After his time at Cafe Santa Rosa, Roberto Santiago invested in a cardboard box manufacturing firm. It turned out to be a wise move, as he made excellent returns on his investment. In fact, he was able to use his earnings to purchase the land on which Manaira Shopping Mall stands today.

If you come to Paraiba, don’t miss a chance to visit the Manaira Mall. While you are at it, check out Santiago’s other mall, Mangabeira Shopping Mall, which is also wildly popular. Be on the lookout for Roberto Santiago at local bowling alleys, as he is an avid bowler.

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