Consumer purchases have changed in the modern times. Currently, most of the purchases made are determined by the power of the crowd. Before deciding to purchase a product, most people will first look at the reviews of other people so that they can be sure of the product or service in question. The clients trust the reviews they will read on a company website as well as the personal recommendation received from friends and relatives. Some of the most successful modern brands in the market have realized this secret, and they are using it as the dominant marketing strategy for their companies.
Fabletics is currently one of the brands that have shocked people in the international community because of their success in the competitive market. Fabletics was brought into the market in 2013 by two businessmen, Don Ressler and Adam Goldenberg. When these two investors were starting the activewear company, they did not know that it would turn out to be one of the top giants in the highly competitive online market. In less than five years, this wonderful brand has managed to register a 200% growth. According to the company website, the institution has collected more than $235 million revenue since it was established. The success of the company is believed to be as a result of customer reviews.
Fabletics leadership has realized that consumers no longer consider the price and quality of a product when making a purchase, especially for the first time. The fashion brand has been depending on the prominence of customer reviews in its successful journey. The founders of the institution have been in the market for several years, and they have learned that consumer reviews have a huge impact when it comes to increasing the consumer acquisition in any company. Customer retention and loyalty depend on the reviews posted online.
Most people in the modern times live digital lives, and this means that they can only use online reviews to make crucial decisions. A lot of research is done online before a customer decides the company they will purchase their products from. The success of most brands in the market are influenced by the kind of reviews posted.
When Don Ressler and his friend decided to start the fashion company, they felt that they needed an influential person who could take the brand to better and higher levels. After a lot of discussions, the friends chose Kate Hudson to become a partner and assist in marketing the products. Kate Hudson is not just an ordinary star in the country. Kate’s great personality has assisted the company a lot. The actor and mother of two motivate women in the society to work hard in the gym and at the same time take care of their looks.
Before purchasing the products from Fabletics, it is paramount for all customers to take the lifestyle quiz that is conducted by fashion experts at the company. By answering the questions, the company understands its customers, and it can send them the right designs every month.