Brazil’s RBS Group has more than half a century of experience in bringing different forms of media to the people of the Rio Grande do Sul and Santa Catarina states of the nation, but in 2012 the company began seeking a new direction under the leadership of Eduardo Sirotsky Melzer, nicknamed Duda. The business skills of Duda Melzer are difficult to argue with as he spent much of the late 1990s and early 2000s living, studying, and working in the U.S. to create an impressive level of experience. Check out his Crunchbase profile for more details.
Duda Melzer graduated from the PUCRS educational institution in Brazil and began his career in his home market by looking into different franchising opportunities, which saw him make his first investments in the Sweet Way brand. Duda has been willing to seek many different opportunities in his bid to become a business leader who is willing to explore the latest technological opportunities to extend the success already achieved by the RBS Group.
Through his work with the RBS Group, Duda Melzer has shown his abilities as a leading business and media expert to such a high level of competence that he has been named to a number of industry groups. For his work with RBS’s news gathering outlets Duda Melzer has been appointed to the World Association of Newspapers and News Publishers; within Brazil Duda is also known as a marketing expert who is a member of the Brazilian Advertisers Association, more info can be found on economia.
It was while in New York Duda Melzer took his first steps into the media industry when he looked to gain some experience of new media technologies through an executive role with the Box Top Media group. Exploring new media is a major part of the work of Duda Melzer who believes developing educational investments in new media will form a major part of the work of the RBS Group in the future.
Follow him on twitter: https://twitter.com/dudamelzer