Doe Deere is the CEO and founder of Lime Crime Cosmetics which is one of the top cosmetic brands in the industry. Lime Crime offers a variety of bold, fun, expressive lip and eye products that are both long lasting and very pigmented. When Doe created Lime Crime cosmetics she never could have imagined it would become as popular as it is today.
Doe Deere originally began in the fashion industry creating her own line of colorful fun fashion items. In 2008 she opened her first eBay store and began selling her creative and unique fashion pieces. In an attempt to stay within the colorful brand Deere set out to find colorful bright makeup to match her creative fashion sense. Finding very little on the market Deere decided to create her own line of bold, bright, and creative colors and so Lime Crime Cosmetics was born.
Deer launched Lime Crime just a few short weeks before Halloween in 2008. She was one of the first cosmetic industry leaders to mainly sell on a digital scale. This not only made it easier and cheaper but it also allowed her to reach a bigger fan base. Before long people all over the world were ordering her bright moisturizing lipsticks. Lime Crime is still widely available online and can even be found in many stores.
In 2009 Deere released her iconic unicorn Packaging and the brand became even more popular. She began offering a variety of fun and creative colors such as mint, blue, and even black lipstick. She was able to appeal to a variety of women who just couldn’t find bold expressive colors on the market. The Unicorn lipstick is still available today in the same adorable Packaging and is one of Lime Crimes top selling products of all time. Deere has created some of the most revolutionary makeup products on the market today including makeup cult favorites such as liquid lipstick and even richly pigmented super foil eyeshadows.
Till this day Doe Deere continues to work to create Innovative and fun beauty products for women and even men all over the world. Her line of lip products as well as eyeliners and eyeshadows not only offer a fun way to express yourself but they are also cruelty free. Since the beginning Deere has always made it a mission to offer cruelty free and vegan friendly products. She continues to strive everyday to ensure her products include no animals and no animal by-products. She has been backed by Peta as well as Leaping Bunny which are two of the industry leaders in fighting for animal rights. Deere will continue to work to provide the most Innovative, creative and Earth friendly products.
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