The Global CEO at Crispin Porter & Bogusky, Lori Senecal, has been making waves in the marketing world. Recent coverage by gcreport.com popularized Ms. Senecal’s history–from launching TAG Ideation in 2003, to being named one of Fast Company’s Most Creative Persons in 2017.
Lori keeps giving them a lot to write about.
Since joining Crispin Porter & Bogusky in 2015, this stand out executive has transformed that firms culture, and for the better. Ms. Senecal has re-emphasized the international, co-operative, and collaborative nature of the Crispin Porter & Bogusky brand, an effort for which she has not gone unrecognized.
Lori Senecal was one of only four people to be named one of Advertising Age’s “Agency Executives to Watch” in 2016, and Ms. Senecal helped lead efforts that saw Crispin Porter & Bogusky named one of Advertising Age’s 2017 “Creativity Innovators of the Year.”
And as revealed by Inspirery, Ms. Senecal has accomplished all of this while juggling the coordination of Crispin Porter & Bogusky’s nine international offices.
But what truly has garnered the attention of industry professionals and those in the know is Ms. Senecal’s uncanny ability to seemingly read the advertising industries future, reveals campaignlive.co. Ms. Senecal has set herself apart as an advertising guru in an age of internet and social media driven marketing.
Ms. Senecal has accomplished an almost impossible task–she has reshaped an entire corporate culture while simultaneously bringing that same entity into the present. In turn she has capitalized on these changes to make Crispin Porter & Bogusky a global trend setter.
Lori Senecal is an executive to keep your eye on, and as Crispin Porter & Bogusky continue to grow and succeed, Ms. Senecal will no doubt rise right along with them. Because of Lori Senecal, Crispin Porter & Bogusky have become among the very best industry leaders you could do business with. View Lori’s full profile on linkedin.com.
In 2015, Lori Senecal took the role of CEO (Global CEO) in MDCs CP+B. She was earlier on in MDC Partners Network as the company CEO and President a role she did until she was taken to the CP+B. Her flexibility and nimbleness have led to the company becoming a new global brand. A milestone under her leadership was the October 2015 with American Airlines.
Lori is now making a lineup of leadership roles so as to leave the company in good hands when she retires from the company at the end of the year. This is to allow for a smooth transition. She has been a real influence on the company and has left a smart and competent company behind.
The leaders that she is leaving behind have been mentored by her and are taking up the roles very swiftly. Danielle Aldrich who has been promoted to be the president of the CP+B West sector (Los Angeles and Boulder) is now active and up to the task. Aldrich had a hand in the American Airlines account and also Hershey’s.
Lori Senecal is confident of the people who are leading the company in their ten different sectors and market in the world. She has elevated regional leaders and resources so as to bring in more strategic and creative talent on to their clients and partners. She is sagacious. She also recently spoke at the 3% conference.
She has been able to oversee the global growth and expansion of CP+B managing coordination in the firm’s ten branches and universal indulgence. Her leadership focuses on the talents of the employees and has led to a new agency with an active, innovative and interactive status that is consistent. CP+B have grown in all aspects, geographically, in service delivery and in the products that they offer.
Advertising Age has recognized the company and specifically Lori Senecal as one of the Executives to watch, that was last year, and she is maintaining the stamina. Lori in the past worked at kbs+ as the Global Chairman and CEO. She increased the number of employees in the company from a mere 250 to 900 with recognition by Crain as the Best Place to Work in NYC. More details can be found on Inspirery.