Celebrity driven brands are a dime a dozen and many represent licensing arrangements rather than honest to goodness celebrity involvement. The athleisure brand Fabletics is one of the celebrity-helmed companies with a famous face that is actually performing the duties of a CEO. The co-founder of this popular brand continues to be involved in the day-to-day running of the company and has shared some of the knowledge that she gleaned in a recent article published by CNBC.com in April of this year.
The reverse showroom model has proved very effective for the brand and now in addition to the online subscription service that they offer, the brand will continue to expand its number of stores. By offering its customers the ability to browse products both online and in real life, Fabletics keeps its members engaged.
The actress/entrepreneur explains that the birth of Fabletics came with the realization that many Americans are concerned with their health and that there was a gap in the availability of reasonably priced workout wear that was stylish. She set about to fill this gap with gear that is cute and stylish while also holding up to frequent washings and rigorous workouts.
Once Hudson decided to pursue this venture, there was no stopping her. She sites marketing opportunities that are acted upon with a nimble business process as one of the keys to the brand’s huge success. This is coupled with the importance that big data plays in the ongoing modifications that are made to the business model. All this happens under the watchful eye of the co-founder who has maintained a very keen eye on all of the business’ operations, even reviewing sales figures on a weekly basis at a minimum.
Hudson draws a lot of inspiration from her mother, fellow actress Goldie Hawn. It is through their relationship that Kate is innovating and keeping her products fresh. This venture is a truly meaningful and successful endeavor for Hudson and as Fabletics continues to grow in both size and scope, she looks forward to keeping her customers engaged and happy with the Fabletics brand. In fact, she has worked with the Fabletics team to create an online quiz that helps customers determine which of the many Fabletics products are the best for them based on their lifestyle and fashion tastes. Take the quiz today to see what great Fabletics gear is best for you!