The Influence of NewsWatch in the Marketing Industry.

NewsWatch is a show in the United States that involves airplay of individual stories. The staff members of the series have experience in the media industry. Tales of people featured in the show include medical breakthroughs, finance, travel, the introduction of new products, public policy issues, entertainment, automotive, celebrities, charities and legal issues among others. The series began in early 1990. The episodes are usually recorded in Washington DC, attracting over 650 personalities in America. NewsWatch receives over 96 million household views through streaming media. By the end of 2015, the show had over seven hundred million views.


NewsWatch airs their content through AMC Network and ION Network two times in a month. The show entails Andrew Tropeano who is the host and reporters who gather various information about the content of the series. The reporters are Erick Forrest, Amanda Forstrom, and Susan Bridges. The series has also featured several Hollywood stars like Vin Diesel, Eddie Redmayne, Dwayne Johnson, Colin Firth, Denzel Washington, Bradley Cooper, Chris Pratt, Will Smith and Mila Kunis.


NewsWatch provided Avanca Company a platform to market pocket PCs during a crowdsourcing campaign that was held by the Andrew Tropeano. Avanca firm is a producer of mobile lifestyle accessories that has a branch known as Ockel. The show had previously promoted Ockel, making its production yield increase by over 2000 percent. During Mobile World Congress in Barcelona, NewsWatch worked hand-in-hand with Saygus manufacturing firm to market their smartphones. The show also aired headphones and gaming controllers of SteelSeries. SteelSeries is a manufacturing firm located in Copenhagen, Denmark that deals with gaming peripherals and accessories. While marketing and promoting the three companies, NewsWatch ensured that products were aired countrywide and online through its social media channels and online networks. The show also managed all aspects of logistics and video production for the companies.


Adapting To Change

When some people hear the term “Online Reputation Management”, they focus on the word management. Their reputation online is something they see as something they have to manage. To keep tabs on and maybe update periodically. This is actually a good way of looking at your online reputation……as something you constantly have to manage. Most every aspect of the internet is in a constant state of flux. Constantly changing by way of how Google ranks sites, in the ways spammers get through security measures and in the ways other people online view the context of your marketing measures.

Managing your online reputation then requires that you stay in tune with all of these changes and alter what you do accordingly. According to, by doing this, you will always be viewed in a favorable light by whomever or whatever see’s what you do online. Managing your online content in this fashion can seem like a job in and of itself when you first start doing it but, just like anything else, it will get easier and less time consuming with time.

Another benefit to managing your online reputation by way of keeping pace with changes is that it will make you more successful at what you do. This success will come by way of the reputation you will garner as someone who is professional, intelligent and vigilant enough to keep pace with the changes for the purpose of staying relevant and successful. This is perhaps the best reputation you can have online, and it is achievable by hard work, keeping a constant eye on the changes going on around you and the abilities to adapt to those changes.