Lori Senecal: Global Trend Setter

The Global CEO at Crispin Porter & Bogusky, Lori Senecal, has been making waves in the marketing world. Recent coverage by gcreport.com popularized Ms. Senecal’s history–from launching TAG Ideation in 2003, to being named one of Fast Company’s Most Creative Persons in 2017.

Lori keeps giving them a lot to write about.

Since joining Crispin Porter & Bogusky in 2015, this stand out executive has transformed that firms culture, and for the better. Ms. Senecal has re-emphasized the international, co-operative, and collaborative nature of the Crispin Porter & Bogusky brand, an effort for which she has not gone unrecognized.

Lori Senecal was one of only four people to be named one of Advertising Age’s “Agency Executives to Watch” in 2016, and Ms. Senecal helped lead efforts that saw Crispin Porter & Bogusky named one of Advertising Age’s 2017 “Creativity Innovators of the Year.”

And as revealed by Inspirery, Ms. Senecal has accomplished all of this while juggling the coordination of Crispin Porter & Bogusky’s nine international offices.

But what truly has garnered the attention of industry professionals and those in the know is Ms. Senecal’s uncanny ability to seemingly read the advertising industries future, reveals campaignlive.co. Ms. Senecal has set herself apart as an advertising guru in an age of internet and social media driven marketing.

Ms. Senecal has accomplished an almost impossible task–she has reshaped an entire corporate culture while simultaneously bringing that same entity into the present. In turn she has capitalized on these changes to make Crispin Porter & Bogusky a global trend setter.

Lori Senecal is an executive to keep your eye on, and as Crispin Porter & Bogusky continue to grow and succeed, Ms. Senecal will no doubt rise right along with them. Because of Lori Senecal, Crispin Porter & Bogusky have become among the very best industry leaders you could do business with. View Lori’s full profile on linkedin.com.

American Institute Of Architect CEO Explains The Role Of Architecture In Public Health Issues

     American Institute of Architects CEO Robert Ivy has been outspoken in his support of architecture and the benefit the profession brings to society. Mr. Ivy believes that architecture has the power to deeply impact society in a variety of areas including healthcare. Recently Mr. Ivy took a moment to expound on this idea.

Can You Give Us Some Background To Your Belief That Architecture Can Benefit Public Health Issues

Design has always played a vital role in public health issues in America. Take, for instance, the Olmstead design of New York’s Central Park. The initial concept was not necessarily borne of thoughts of recreation but more so with the idea of eliminating sub-standard housing and upgrading a part of the city that had traditionally been plagued with a specific set of challenges. Both the original idea for this design space and the results of its execution was the direct positive impact on public health.

It is also evident to me that the younger architects are more connected to the social issues of the day, with health issues being a large part of these social issues. I think more and more as these younger architects express themselves through their work they will provide even greater benefits in the realm of public health. However, it is important to not forget the historical basis of this issue.

How Do You Feel Architecture Can Directly Affect A Specific Issue In Public Health

There are a number of ways. Architects have the power to design buildings that promote physical exercise. This can easily be done by simply designing buildings that make it necessary to walk flights of stairs. This could greatly impact diabetes and heart disease epidemics that plague the nation.

Keep in mind also that basic design principles already take into account things like sunlight, clean water, and air quality.

Do Materials Used In Design Play A Role In Public Health Issues

Certainly. As designers, our choices in materials can have an immeasurable impact. Structures that are constructed with materials that adversely affect the health of human beings would affect a great number of individuals. And this is something that is totally within the control of designers and builders.

About Robert Ivy

Robert Ivy is the Executive vice president and CEO of the American Institute of Architecture. Mr. Ivy was awarded a master’s degree in Architecture from Tulane University upon completing his undergraduate work at Sewanee: The University Of The South

For more, please see https://siny.org/news/aia_appoints_robert_ivy_a_executive_vice_president_ceo/.

A Look at Dr. Scott Rocklage’s Illustrious Career

The achievements of Dr. Scott Rocklage are a motivation for many in the entrepreneurship and research fields. Dr. Rocklage came to be the present managing partner at 5AM Ventures in 2004 after serving as the Venture Partner back in 2003. Furthermore, the Boston-native has more than three-decades experience in healthcare management. His scientific background and leadership role have established him as a strategic leader not only in healthcare but also pharmaceuticals and venture capital.


His excellent management abilities are further displayed as he chairs the boards of Semprus, Achaogen, and Relypsa. Dr. Rocklage also works as a board member for Pulmatrix and WaveRX companies. His leadership character does not stop there. Dr. Scott is also among the members of the Whitehead Institute Board of Associates and chairman of committees of Kinestral, Rennovia, and Cidara Therapeutics. All these roles add up to his long list of leadership responsibilities.


Earlier in his career, Dr. Scott was Chairman of Cubist Pharmaceuticals and President of Nycomed Salutar. He has also worked in different capacities in the research and design departments while at Catalytica and Salutar.


Dr. Scott is a successful chemist, and his educational background is proof of this, as he is an alumnus of University of California, Berkley, and Massachusetts Institute of Technology. The 61-year old doctor holds a Bachelor of Science and a Doctor Philosophy degree in Chemistry from the two institutions respectively. His broad scientific understanding demonstrates itself with three drug-patents he is involved in receiving approval from the FDA. As an inventor, he is involved in over 30 patents, and over 100 peer-reviewed publications. With a past like that, it is only fair to say Dr. Scott is a man of immense experience and truly values education.


Scott has achieved not only success in science but also in several investment opportunities. He is an accomplished businessman in various successful enterprises. The 5AM Ventures he heads is based on life science and supports individuals that develop solutions to solve healthcare through utilizing next-generation innovations and inventions in medicine. Dr. Scott’s philosophy of practical attitude approach and a risky investment in startups has proven to be a winning factor. Learn more: https://www.crunchbase.com/person/scott-m-rocklage


Leadership role Scott Rocklage plays at the 5AM venture

In 2003, that’s when Scott Rocklage joined the 5AM venture, but he just started as the venture partner, but later in his career, he became the managing director that was in 2004. He is well known because he is the best in what he does and he got the experience. For over 30 years Scott Rocklage has been in the healthcare management that’s what has helped him with his experience.

The federal drug administration company saw that he was responsible for what he did and they decide that he deserved the federal drug administration approval. Scott was interested in the approval because he had plans of introducing new drugs like the Cubicin, Teslascan, and Omniscan. Scott is the manager of the 5AM venture that is located in Waltham. But they are still others that are located in California and San Francisco.

Before Scott Rocklage started his journey as the at the 5AN venture, he was at the cubist pharmaceutical where he was the CEO and the chairman. His duties while at this company were that he would be responsible for the design and research.

Also, he worked at the Amersham health where he was the CEO and the president. The above positions helped him so much in his career and getting the best experience. The leadership role that he attained while managing the two companies is what has helped him in becoming a competent leader.

Dr. Rocklage leadership skill has been the reason why the 5AM venture now focuses more on the life science. The 5AM venture is supporting some of the entities that are coming up with health care solutions that don’t have funds to do it alone.

The root of his knowledge started at the University of California where he attained the Bachelor of Science. He later joined the University of Massachusetts Institute of technology, where he got a Ph.D. in chemistry.

Even though so many people dream about attending the Richard R. Schrock’s laboratory, Dr. Rocklage was among the few that have had that opportunity. He is so influential, and that’s what has helped him achieve so much when it comes to the healthcare management.

Making Yourself Known At Fashion Week With the Help of Academy of Art University

Receiving an invitation to participate in Fashion Week is a big thing. Anyone that wants to be featured and receive recognition for their designs want to take part in fashion week. Most people who were featured were invited to do a couple of shows but there isn’t very many who are invited repeatedly for 21 consecutive years.

Fashion school, Academy of Art University has been invited back to fashion week over and over again. They showcase a number of their top students who have the best ideas, best designs and best styles. Each year, those individuals are brought to New York to participate in the fashion week. Located at the Skylight Clarkson Square, the actual home for the fashion week is held here year after year.

For this last season, fashion week debuted 10 graduates from the Academy of Art University. These individuals brought five womenswear collections along with 2 mens collections and they collaborated on 2 collections as a group.

The designers who were selected to participate in fashion week come from all backgrounds and locations. Some of them come from China, some from Maine and some from anywhere in between. Each year the people who attend fashion week are harder and harder to impress. This reason alone is why most designers want to be showcased during fashion week.

One person who sits in the audience and judges everything from simple to complex designs and is hard to impress is Ms. J Alexander from the show America’s Next Top Model. All designers work on their pieces for weeks and weeks preparing for the show. All of that work goes into the 15 minutes of runway that they get.

All the models and designers hope to walk the runway to be noticed by someone in the audience who will see their designs and want to feature them in their own collections. To be invited to major designers is at the forefront of all designers who participate in Fashion Week.

The Academy of Art University was first established in 1929 and has grown immensely since opening the doors. They hold the largest partial of land in all of San Francisco. There are a large number of people who work for the school either in part time positions or in full time positions. Each year there is more than 12,000 individuals who take classes at the school.

The Influence of NewsWatch in the Marketing Industry.

NewsWatch is a show in the United States that involves airplay of individual stories. The staff members of the series have experience in the media industry. Tales of people featured in the show include medical breakthroughs, finance, travel, the introduction of new products, public policy issues, entertainment, automotive, celebrities, charities and legal issues among others. The series began in early 1990. The episodes are usually recorded in Washington DC, attracting over 650 personalities in America. NewsWatch receives over 96 million household views through streaming media. By the end of 2015, the show had over seven hundred million views.


NewsWatch airs their content through AMC Network and ION Network two times in a month. The show entails Andrew Tropeano who is the host and reporters who gather various information about the content of the series. The reporters are Erick Forrest, Amanda Forstrom, and Susan Bridges. The series has also featured several Hollywood stars like Vin Diesel, Eddie Redmayne, Dwayne Johnson, Colin Firth, Denzel Washington, Bradley Cooper, Chris Pratt, Will Smith and Mila Kunis.


NewsWatch provided Avanca Company a platform to market pocket PCs during a crowdsourcing campaign that was held by the Andrew Tropeano. Avanca firm is a producer of mobile lifestyle accessories that has a branch known as Ockel. The show had previously promoted Ockel, making its production yield increase by over 2000 percent. During Mobile World Congress in Barcelona, NewsWatch worked hand-in-hand with Saygus manufacturing firm to market their smartphones. The show also aired headphones and gaming controllers of SteelSeries. SteelSeries is a manufacturing firm located in Copenhagen, Denmark that deals with gaming peripherals and accessories. While marketing and promoting the three companies, NewsWatch ensured that products were aired countrywide and online through its social media channels and online networks. The show also managed all aspects of logistics and video production for the companies.


Being thorough and Up-to-date with the Legal Systems is what Describes Attorney Karl Heideck Commitment to his Clients

Karl Heideck has found his niche in legal matters, particularly the Philadelphian law. He is currently the most sought-after attorney in the region renowned for his deep understanding of the legal system. His skills in statutes interpretation help him build solid cases in courts of law. Karl is also capable of preventing cases to go to trial following his strong negotiating capabilities. His areas of expertise are employment law, corporate law, appeals, arbitration, intellectual property, and litigation among others. This broad coverage of topics makes him one of the few attorneys who can handle cases that overlap more than one statute. His large clientele base range from individuals and small businesses to large companies.

Staying Ahead of the System

Philadelphia is characterized by laws that are specific to the city. They, however, stay relevant with federal and state laws. He is aware of the vulnerability of the law to change, which is why he must carry out a thorough research when handling cases. Karl Heideck is conversant with the trend which has seen him serve many clients seeking advice on new laws such as children seat belt regulations. This particular law gives specifications of car seats that children are required to use in Philadelphia. For instance, children below two years should use a rear-facing car seat. Failure to observe this law leads to fines and penalties and payment of associated costs such as court fees. Many drivers trust Karl Heideck’s advice which is why they seek him for his adept consultation services. He, in turn, uses his skills to ensure that the drivers comply with the law in every detail. He is also well-equipped to offer quality legal representation in case of a lawsuit.

Karl Heideck is dedicated to ensuring that employers are never caught off guard with the ever-changing employment laws. He often writes on recent happenings in the laws on his official blog. He has successfully handled cases in this branch of law ranging from workers compensation and child labor laws to overtime pay.

About Karl Heideck

Karl Heideck is extensively trained in law having attained his bachelor’s degree from Swarthmore College in 2003. He progressed to Templeton University Beasley School of Law for his Juris Doctor. Karl Heideck graduated in 2009 from the institution.

Karl Heideck began working as a lawyer in Philadelphia filing cases on behalf of clients and responding to their issues. Karl Heideck boasts of six years experience in law practice and could be headed to private practice in the near future.https://twitter.com/karl_heideck

Larkin & Lacey Frontera Fund: Saving the Lives of Migrants in Arizona

It is always a fact that immigrants, civil and human rights organizations still play a preeminent role towards ensuring that they play their roles in providing that there are promotion and fostering of human rights across the world.

These groups have existed for so many years, and they are mostly the source of justice and civil and human justice promoters across the entire globe. The human and public groups have been in existence towards ensuring that they allow and give people a chance to exist peacefully.

These organizations help towards the promotion of human co-existence across the entire globe. In the case of Lakin & Lacey Frontera Fund, it is evident that these groups help in ensuring that there is the promotion of justice amongst individuals. They help in advocating for both human and civil rights that provides that justice is served the communities at large.

Human rights in a real sense are defined as fundamental or slightly principles that are developed towards ensuring that there is a generation of these reasons over time. Read more: Michael Lacey | Facebook

These two initiatives have been receiving great support from good wishers across the globe and in the year 1948. They helped in the global declaration of fundamental human rights.

Larkin and Lacey Frontera Fund were formed by two daring journalists by name Jim Larkin and Michael Lacey who happened to be the owners of Village Voice Media and also Phoenix which happen to be the giants of the provision of news across the entire globe.

These founders have committed their funds from court’s settlements towards funding immigrant’s rights in the whole world. They once wrote an article that led to their arrest in the year 2007. That was the beginning of the formation of the Fund which happened to be the leading donor across the globe. Read more: Michael Lacey | Twitter

Lakin & Lacey Frontera Fund has been on the forefront working towards ensuring that there is the promotion of migrants rights across Arizona. They have funded so many organizations whose aim is promoting justice amongst communities across the globe.

These cities have focused on ensuring that they support human and civil justice across many states. The companies have so far provided that the funding becomes useful to the members involved.

Larkin & Lacey Frontera Fund was established when they wrote an article that touched on the illnesses that happened during the reign of Joe Arpaio.

He arrested them, and they were taken to court but later after they were released, they decided to sue Sheriff Arpaio who wanted to discriminate their human rights. They agreed to a settlement of 3.75 million dollars which they used to launch Larkin & Lacey. That was the first foundation’s capital which they used towards fighting for the migrant’s rights across the globe. Learn more about Jim Larkin and Michael Lacey: http://www.phoenixnewtimes.com/blogs/az-aclu-honors-new-times-founders-jim-larkin-and-mike-lacey-as-civil-libertarians-of-the-year-6500737

They have sponsored several organizations that help towards promotion of justice. They have worked towards the development of various civil society groups in Arizona that helps to promote justice and also help fight for the employment of people without document at the Mexican border or instead of the Hispanic community.

Luiz Carlos Trabuco Transforms The Technique Of Service Offering At Bradesco

Banking institutions are typically faced with the enormous challenge of ensuring that the clients are satisfied and that they will come back to receive the services. As the largest banking institution in Brazil, Bradesco is also faced with the same technicality. As a result, Luiz Carlos Trabuco has decided to launch a Personas Project where the goal is to understand the consumer behavior.

When this is achieved, it will be possible to comprehend the areas of banking that have remained untapped, and investing in such sectors will enable more clients to join the banking institution. The 66 years old Luiz Carlos Trabuco is very vibrant, and he discharges his duties like the energetic young man he was in his 20’s. His first post at the bank was that of a clerk, but he has ended up rising further up the ranks, and now he is the president of Bradesco Seguro.

Luiz Carlos Trabuco copies the method of service offering that used to be employed by his mentor Amador Aguiar. The Personas Project is an advancement of the analog techniques that used to be engaged in the past. As much as Luiz Carlos Trabuco has guided Bradesco Seguro to tower above other banking institutions, he continues to work hard to secure the success of the organization adequately.

He understands that a moment of lapsing leads to failure. For instance, Itaú Unibanco managed to outdo Bradesco Seguro in the last financial year since Itaú expanded its boundaries and acquired more assets. As a result, Itaú was named as the most prolific banking institution in Brazil due to high stock value. Currently, Luiz Carlos Trabuco is working hard to ensure that the company and its branches grow organically through attracting more clients.

Since the bank’s expansion cycle is over, Luiz is capitalizing on the Personas Project to sign up more clients in its various branches of the bank all over the world. Luiz Carlos Trabuco acquired his degree certificate from the University of São Paulo, and in his entire career, he has been working at Bradesco. Since 1969, he has been involved in banking operations, and therefore, he understands how the banking system in Brazil works.

Bradesco is a large institution as it has over 5,500 branches. Therefore, Luiz Carlos Trabuco has to be apt in the process of service offering if he intends to lead the bank to greater success. Bradesco’s stock has a high value at Wall Street, and this is due to the excellent performance of the institution in different sectors of the global economy. Luiz Carlos Trabuco attributes the success of the bank to the team of individuals that works under his guidance.

Additionally, he acknowledges that the success of the bank would not be possible without the input of the clients as they are the ones who sustain every banking institution. Bradesco currently has over 26 million clients, and progress requires a clear understanding of how the client base behaves. As a result, the organization will be able to expand into different regions of the world where there is an excellent potential for growth.

Luiz Carlos Trabuco encourages leaders from other institutions to develop infrastructure within the country, and in exchange, they will be offered long-term credit. Luiz Carlos Trabuco’s greatness in the banking industry has come with significant recognition, and even the president of Brazil seeks advice from Luiz Carlos Trabuco on matters of national investment.

Luiz takes risks, and he believes that whenever there exists an opportunity in life, then there is a reward. Therefore, he has led the institution to become successful in different areas of the Brazilian economy where it has made investments through careful implementation of strategies.

Learn more about Luiz Carlos Trabuco: https://g1.globo.com/economia/negocios/noticia/sucessao-no-conselho-do-bradesco-foi-um-ato-planejado-diz-trabuco.ghtml

Shining Talents at The Brown Modelling Agency

The Brown Modelling Agency was founded in Austin, Texas and owned by Justin Brown. Wilhelmina Austin acquired Heyman Talent South and turned it into the Brown Modelling Agency. These modelling agencies are the largest known companies in the business and have decided to come together with all their qualities and abilities to create one amazing agency known as the Brown Modelling Agency. Brown has become one of the most successful and profitable agencies in central Texas. When these companies combined to create one great modeling agency that now provides one major talent pool and much more opportunities for models. Models who work with Brown Modelling Agency are exposed to many of the most famous brands such as Louis Vuitton, Dell, Toyota, L’Oréal, and thousands more that we’ve all heard of.

Browns CEO Justin Brown worked as a model while going to college to further his education. Justin studied business management in college, but found that he loved what happened behind the scenes more than he did the managing. Eventually he started training other models to become professional by finding them work and helping them develop their skills to better their career as models. Til this day he is helping models pursue their dreams. Justin was born in Reno, Nevada, but grew up in Susanville, California. He was quiet as a child, but had plans to flee to southern California when he turned eighteen and that’s exactly what he did. Dived into the modelling agency biz learning all there was to know about the business.

Justin Brown started his own modelling agency in 2008 and named it JB Models and Talent. His agency ended up being licensed by the Wilhelmina National Agency in 2010 leading to the creation of the Brown Modelling Agency. When the agencies came together to create the Brown Modelling Agency they were all excited and are planning to celebrate their launch of the new agency in December. The Brown Modelling Agency represents many clients. They represent models and actors looking for work in commercials, films, TV, videos, voice over, prints, magazines, fashion, runway, and so many more opportunities.

The Brown Modelling Agency is always looking for fresh new talents and if you are ever interested they have a tab on their website called submit for representation. You can click on that and submit your information or go to their office to show off your talents and become a model at their growing and successful agency. You can visit their Instagram page.