Lori Senecal: Global Trend Setter

The Global CEO at Crispin Porter & Bogusky, Lori Senecal, has been making waves in the marketing world. Recent coverage by gcreport.com popularized Ms. Senecal’s history–from launching TAG Ideation in 2003, to being named one of Fast Company’s Most Creative Persons in 2017.

Lori keeps giving them a lot to write about.

Since joining Crispin Porter & Bogusky in 2015, this stand out executive has transformed that firms culture, and for the better. Ms. Senecal has re-emphasized the international, co-operative, and collaborative nature of the Crispin Porter & Bogusky brand, an effort for which she has not gone unrecognized.

Lori Senecal was one of only four people to be named one of Advertising Age’s “Agency Executives to Watch” in 2016, and Ms. Senecal helped lead efforts that saw Crispin Porter & Bogusky named one of Advertising Age’s 2017 “Creativity Innovators of the Year.”

And as revealed by Inspirery, Ms. Senecal has accomplished all of this while juggling the coordination of Crispin Porter & Bogusky’s nine international offices.

But what truly has garnered the attention of industry professionals and those in the know is Ms. Senecal’s uncanny ability to seemingly read the advertising industries future, reveals campaignlive.co. Ms. Senecal has set herself apart as an advertising guru in an age of internet and social media driven marketing.

Ms. Senecal has accomplished an almost impossible task–she has reshaped an entire corporate culture while simultaneously bringing that same entity into the present. In turn she has capitalized on these changes to make Crispin Porter & Bogusky a global trend setter.

Lori Senecal is an executive to keep your eye on, and as Crispin Porter & Bogusky continue to grow and succeed, Ms. Senecal will no doubt rise right along with them. Because of Lori Senecal, Crispin Porter & Bogusky have become among the very best industry leaders you could do business with. View Lori’s full profile on linkedin.com.

American Institute Of Architect CEO Explains The Role Of Architecture In Public Health Issues

     American Institute of Architects CEO Robert Ivy has been outspoken in his support of architecture and the benefit the profession brings to society. Mr. Ivy believes that architecture has the power to deeply impact society in a variety of areas including healthcare. Recently Mr. Ivy took a moment to expound on this idea.

Can You Give Us Some Background To Your Belief That Architecture Can Benefit Public Health Issues

Design has always played a vital role in public health issues in America. Take, for instance, the Olmstead design of New York’s Central Park. The initial concept was not necessarily borne of thoughts of recreation but more so with the idea of eliminating sub-standard housing and upgrading a part of the city that had traditionally been plagued with a specific set of challenges. Both the original idea for this design space and the results of its execution was the direct positive impact on public health.

It is also evident to me that the younger architects are more connected to the social issues of the day, with health issues being a large part of these social issues. I think more and more as these younger architects express themselves through their work they will provide even greater benefits in the realm of public health. However, it is important to not forget the historical basis of this issue.

How Do You Feel Architecture Can Directly Affect A Specific Issue In Public Health

There are a number of ways. Architects have the power to design buildings that promote physical exercise. This can easily be done by simply designing buildings that make it necessary to walk flights of stairs. This could greatly impact diabetes and heart disease epidemics that plague the nation.

Keep in mind also that basic design principles already take into account things like sunlight, clean water, and air quality.

Do Materials Used In Design Play A Role In Public Health Issues

Certainly. As designers, our choices in materials can have an immeasurable impact. Structures that are constructed with materials that adversely affect the health of human beings would affect a great number of individuals. And this is something that is totally within the control of designers and builders.

About Robert Ivy

Robert Ivy is the Executive vice president and CEO of the American Institute of Architecture. Mr. Ivy was awarded a master’s degree in Architecture from Tulane University upon completing his undergraduate work at Sewanee: The University Of The South

For more, please see https://siny.org/news/aia_appoints_robert_ivy_a_executive_vice_president_ceo/.

A Look at Dr. Scott Rocklage’s Illustrious Career

The achievements of Dr. Scott Rocklage are a motivation for many in the entrepreneurship and research fields. Dr. Rocklage came to be the present managing partner at 5AM Ventures in 2004 after serving as the Venture Partner back in 2003. Furthermore, the Boston-native has more than three-decades experience in healthcare management. His scientific background and leadership role have established him as a strategic leader not only in healthcare but also pharmaceuticals and venture capital.


His excellent management abilities are further displayed as he chairs the boards of Semprus, Achaogen, and Relypsa. Dr. Rocklage also works as a board member for Pulmatrix and WaveRX companies. His leadership character does not stop there. Dr. Scott is also among the members of the Whitehead Institute Board of Associates and chairman of committees of Kinestral, Rennovia, and Cidara Therapeutics. All these roles add up to his long list of leadership responsibilities.


Earlier in his career, Dr. Scott was Chairman of Cubist Pharmaceuticals and President of Nycomed Salutar. He has also worked in different capacities in the research and design departments while at Catalytica and Salutar.


Dr. Scott is a successful chemist, and his educational background is proof of this, as he is an alumnus of University of California, Berkley, and Massachusetts Institute of Technology. The 61-year old doctor holds a Bachelor of Science and a Doctor Philosophy degree in Chemistry from the two institutions respectively. His broad scientific understanding demonstrates itself with three drug-patents he is involved in receiving approval from the FDA. As an inventor, he is involved in over 30 patents, and over 100 peer-reviewed publications. With a past like that, it is only fair to say Dr. Scott is a man of immense experience and truly values education.


Scott has achieved not only success in science but also in several investment opportunities. He is an accomplished businessman in various successful enterprises. The 5AM Ventures he heads is based on life science and supports individuals that develop solutions to solve healthcare through utilizing next-generation innovations and inventions in medicine. Dr. Scott’s philosophy of practical attitude approach and a risky investment in startups has proven to be a winning factor. Learn more: https://www.crunchbase.com/person/scott-m-rocklage


Leadership role Scott Rocklage plays at the 5AM venture

In 2003, that’s when Scott Rocklage joined the 5AM venture, but he just started as the venture partner, but later in his career, he became the managing director that was in 2004. He is well known because he is the best in what he does and he got the experience. For over 30 years Scott Rocklage has been in the healthcare management that’s what has helped him with his experience.

The federal drug administration company saw that he was responsible for what he did and they decide that he deserved the federal drug administration approval. Scott was interested in the approval because he had plans of introducing new drugs like the Cubicin, Teslascan, and Omniscan. Scott is the manager of the 5AM venture that is located in Waltham. But they are still others that are located in California and San Francisco.

Before Scott Rocklage started his journey as the at the 5AN venture, he was at the cubist pharmaceutical where he was the CEO and the chairman. His duties while at this company were that he would be responsible for the design and research.

Also, he worked at the Amersham health where he was the CEO and the president. The above positions helped him so much in his career and getting the best experience. The leadership role that he attained while managing the two companies is what has helped him in becoming a competent leader.

Dr. Rocklage leadership skill has been the reason why the 5AM venture now focuses more on the life science. The 5AM venture is supporting some of the entities that are coming up with health care solutions that don’t have funds to do it alone.

The root of his knowledge started at the University of California where he attained the Bachelor of Science. He later joined the University of Massachusetts Institute of technology, where he got a Ph.D. in chemistry.

Even though so many people dream about attending the Richard R. Schrock’s laboratory, Dr. Rocklage was among the few that have had that opportunity. He is so influential, and that’s what has helped him achieve so much when it comes to the healthcare management.

Making Yourself Known At Fashion Week With the Help of Academy of Art University

Receiving an invitation to participate in Fashion Week is a big thing. Anyone that wants to be featured and receive recognition for their designs want to take part in fashion week. Most people who were featured were invited to do a couple of shows but there isn’t very many who are invited repeatedly for 21 consecutive years.

Fashion school, Academy of Art University has been invited back to fashion week over and over again. They showcase a number of their top students who have the best ideas, best designs and best styles. Each year, those individuals are brought to New York to participate in the fashion week. Located at the Skylight Clarkson Square, the actual home for the fashion week is held here year after year.

For this last season, fashion week debuted 10 graduates from the Academy of Art University. These individuals brought five womenswear collections along with 2 mens collections and they collaborated on 2 collections as a group.

The designers who were selected to participate in fashion week come from all backgrounds and locations. Some of them come from China, some from Maine and some from anywhere in between. Each year the people who attend fashion week are harder and harder to impress. This reason alone is why most designers want to be showcased during fashion week.

One person who sits in the audience and judges everything from simple to complex designs and is hard to impress is Ms. J Alexander from the show America’s Next Top Model. All designers work on their pieces for weeks and weeks preparing for the show. All of that work goes into the 15 minutes of runway that they get.

All the models and designers hope to walk the runway to be noticed by someone in the audience who will see their designs and want to feature them in their own collections. To be invited to major designers is at the forefront of all designers who participate in Fashion Week.

The Academy of Art University was first established in 1929 and has grown immensely since opening the doors. They hold the largest partial of land in all of San Francisco. There are a large number of people who work for the school either in part time positions or in full time positions. Each year there is more than 12,000 individuals who take classes at the school.