The Global CEO at Crispin Porter & Bogusky, Lori Senecal, has been making waves in the marketing world. Recent coverage by gcreport.com popularized Ms. Senecal’s history–from launching TAG Ideation in 2003, to being named one of Fast Company’s Most Creative Persons in 2017.
Lori keeps giving them a lot to write about.
Since joining Crispin Porter & Bogusky in 2015, this stand out executive has transformed that firms culture, and for the better. Ms. Senecal has re-emphasized the international, co-operative, and collaborative nature of the Crispin Porter & Bogusky brand, an effort for which she has not gone unrecognized.
Lori Senecal was one of only four people to be named one of Advertising Age’s “Agency Executives to Watch” in 2016, and Ms. Senecal helped lead efforts that saw Crispin Porter & Bogusky named one of Advertising Age’s 2017 “Creativity Innovators of the Year.”
And as revealed by Inspirery, Ms. Senecal has accomplished all of this while juggling the coordination of Crispin Porter & Bogusky’s nine international offices.
But what truly has garnered the attention of industry professionals and those in the know is Ms. Senecal’s uncanny ability to seemingly read the advertising industries future, reveals campaignlive.co. Ms. Senecal has set herself apart as an advertising guru in an age of internet and social media driven marketing.
Ms. Senecal has accomplished an almost impossible task–she has reshaped an entire corporate culture while simultaneously bringing that same entity into the present. In turn she has capitalized on these changes to make Crispin Porter & Bogusky a global trend setter.
Lori Senecal is an executive to keep your eye on, and as Crispin Porter & Bogusky continue to grow and succeed, Ms. Senecal will no doubt rise right along with them. Because of Lori Senecal, Crispin Porter & Bogusky have become among the very best industry leaders you could do business with. View Lori’s full profile on linkedin.com.